Social Media Associate
A Social Media Associate is a professional responsible for managing and enhancing a brand's online presence across various social media platforms. Their role involves staying updated on social media trends, analysing data to measure campaign success, and adapting strategies to ensure optimal engagement and alignment with the brand's marketing goals.
Overall, a Social Media Associate plays a crucial role in shaping a brand's online identity, fostering meaningful connections with the audience, and contributing to the overall marketing strategy by harnessing the power of social media platforms.
What are common tasks of a Social Media Associate?
Content Creation & Curation
creating and curating relevant and appealing content, including text, images, videos and infographics, tailored to the brand's voice and target audience
Performance Tracking & Analytics
to assess the effectiveness of campaigns and strategies by monitoring and analysing social media performance such as reach, engagement, conversation rates, and audience demographics using analytical tools
Social Media Management
managing and maintaining social media profiles on various platforms, including scheduling posts, responding to comments and messages, and ensuring consistency in brand messaging and visuals
Influence Collaboration
identifying and establishing partnerships with influencers who align with the brand's values and target audience, coordinating campaigns, and managing ongoing relationships
Audience Engagement & Community Building
fostering a positive and interactive online environment by encouraging conversations, running contests, and simply responding to comments, messages, and mentions
Campaign Planning & Execution
planning and executing social media campaigns, setting campaign goals, creating a content calendar, determining advertising strategies, and optimising campaigns based on real-time insights
What are the benefits of hiring a Social Media Associate through Digital Buddy?
According to data gathered from Indeed.com, a Social Media Associate in the Philippines typically earns about AUD $9,000 per year. In contrast, Social Media Associates in Australia earn an average annual salary of approximately AUD $68,000. Considering all other expenses and operational costs, organisations can expect to achieve substantial cost savings of 60%. We are committed to offering a competitive salary and standard benefits, ensuring our digital buddies are compensated at or above industry standards. This approach is designed to enhance work performance and guarantee client satisfaction through the delivery of exceptional results.
The cost advantage allows businesses to allocate resources more efficiently, maximising budget for social media activities. Moreover, Digital Buddy has a wide pool of talent well-versed in social media trends and strategies ensuring access to a skilled workforce that can seamlessly manage and enhance a brand's online presence, engage with the audience effectively, and contribute to strategic marketing efforts, ultimately fostering business growth.